Activewear SALE Activewear SALE

Activewear SALE

40% Off

Use Code: ACTIVE40
Wirefree Bras Wirefree Bras

Wirefree Bras

Comfort & Support

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Maternity Maternity

Maternity

Pregnancy & Beyond Essentials

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Shapewear Shapewear

Shapewear

Seamless & Smoothing Bodysuits

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Why B Free?

17 Years Designing and Wear-Trialing Solutions for Real Bodies.

Forget You're Wearing It
Forget You're Wearing It

No seams. No tags. No wires. Our seamless knit technology builds support directly into the fabric, wirefree bras that hold you, shapewear that smooths without squeezing, So you get the comfort of wearing nothing, with the support you need.

Flexi-Cup Technology
Flexi-Cup Technology

Bodies aren't standard sizes. Our flexi-cup stretches with you, one bra fits B to DD, another fits E to H, adapting to your shape while holding you exactly how you want to be held. Made To Fit You, Not A Size Chart.

Invisible Under Anything
Invisible Under Anything

No bumps. No lines. No "is anything showing through?" Our bonded edges replace bulky stitching across our bras, underwear, and shapewear with a clean, invisible finish, So what you wear over the top looks the way it should.

Kind To Your Skin
Kind To Your Skin

Bamboo viscose, organic cotton, cotton-elastane, chosen for sensitive skin and built to last. Soft on day one. Still soft after a hundred washes.

Our Promise

Freedom for Every Body

B Free is a brand for women, by women - and for every body in between. We obsess over comfort, engineer solutions for every stage of life, and believe that looking and feeling fabulous should never come with compromise. From wire-free everyday essentials to maternity and nursing support, seamless solutions for backless outfits and complex necklines - we have got you covered. Whatever your size, age, shape or stage, B Free moves with you.

Our Founder

Coming home after a long day with a wire bra digging into my skin - I knew there had to be a better way.

In 2009, Paris-trained designer and mother of four Elle Carmeli turned that frustration into B Free. Seventeen years later, hundreds of thousands of women agree she was right.

Read Our Story

- Elle Carmeli, Founder and Director

Got Questions?

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